Interview with LIz Ross of Shift Paradigm

Liz Ross of Shift Paradigm on Heartfelt Leadership

Liz Ross is the CEO of Shift Paradigm (formerly working at Periscope), an advertising agency out of Austin, Texas. This interview is from her time at Periscope, out of Minneapolis, Minnesota. She’s a leader with a lot of heart, invested in the people she leads, and direct and clear with her expectations. In leading teams, Liz is personable, inspiring, and encouraging. I’m honored that I got to speak to her about her leadership style, and her philosophy behind it, for Jump Start Your Joy. Join me as I interview Liz Ross of Shift Paradigm on Heartfelt Leadership.

Liz Ross of Periscope on Jump Start Your Joy Podcast

Liz and I met when she was the president of Tribal DDB in San Francisco. What I loved about her was her acknowledgement of each person for who they were, and what they individually brought to the team. She understood that team work could be complicated, but also knew that when a good team is fostered and nurtured, great results are often the outcome. And, what stood out for me, and the members of the team at Tribal is that we had one of those “once in a lifetime” types of experiences. Where people and teams and clients and work all merge into something special. For that, I’m grateful.

In this episode, Liz Ross of Shift Paradigm and I talk about:

– what a full service ad agency provides to clients
– the wisdom that developed naturally from being the daughter of a painter and a computer programmer
– how Advertising is a blend of art and science
– revisiting the early days of advertising with brands like Netscape, Amazon, Google, Dell, and GE
– how advertising has gotten more exciting in recent years thanks to guerilla and viral marketing
– why more businesses are looking for experiential pro’s in Toronto for their marketing
– how a mix of traditional, online, and creative marketing is best for business
– her start and grounding in business development with ad agencies
– where Liz is happiest from a working perspective (growth + direction)
– the crossroads of ‘bossy’ and heartfelt
– how to look at management from a people-first perspective, and why it works
– how a shift from manufacturing to service based industries changes how we collectively treat a workforce
– looking at life balance as something that effects all people in a work force, whether or not they have children, and understanding that all people make sacrfices in working at a company
– transparency and accountability being the keys to great team work
– how to get any team to deliver work for you
– how owning a failure benefits the team
– the balance of sharing one’s personal life as a leader
– how “giving,” as a philosphy, changes the life of the giver and everyone around them


Liz Ross joins Shift Paradigm
Liz Ross on LinkedIn

Liz Ross on caring about each other on Jump Start Your Joy Podcast

What leaders have inspired you in your life, and how?

35 thoughts on “Liz Ross of Shift Paradigm on Heartfelt Leadership”

  1. Thanks for sharing such useful post and podcast! It’s very interesting to me as I’m in advertising and marketing field! Love your blog πŸ™‚

  2. Robin Rue (@massholemommy)

    OMG, I love how you talk about how advertising is a blend of art and science. It totally is!

  3. Love that you got to interview her! Jealous! Really love how being a “person” is a priority! πŸ˜‰
    Karen |

  4. Advertising, to me, always seemed to have an element of psychology to it πŸ™‚ There was a time that I wanted to get into advertising or at the very least into marketing and PR.

  5. I think the owning a failure point is right on target! So many people in management seem to miss this, and it really speaks to one’s integrity to own it.

  6. it sounds like you guys have it covered. these are all great topics and it’s so important too as everyone tries to stay balanced and work as a team whether in an office or part of a family – the premise is still the same

  7. Oh yes, the people first approach to management is so important! I love Liz’s quote, and I am happy to say that following a diverse career background, I now only work with people who genuinely care about others. And it make all the difference. πŸ™‚

  8. Your question at the bottom of your post has left me thinking…I wouldn’t say it has been the leaders in my life that has inspired me but the women in my life. Daily they encouraging me to reach out, be myself and share my gifts and talents with those around me.

  9. Wow! Love what she has to say about the importance of the person, even over being an employee! That is so often missing from the business world, but it could make a huge difference in so many corporations if they would just take the time to consider that. – Katy

  10. Great interview and insights on team building. Transparency and honesty is the key to all team successes, no matter how big or small.

  11. Ok I really need to think about getting into periscope. I love watching my favorite scopers, but the whole idea of it being live freaks me out! Too much of a control freak!

  12. I love that quote that you pulled out! I think when companies lose sight of their employees as people, they have really lost the vision!

  13. You always interview the most amazing and inspiring individuals! She seems like an awesome leader, and I love her people-first attitude.

  14. How sad is it that I can’t think of a leader that has inspired my life? I like Ross’ viewpoints on not seeing people as just employees and genuinely caring about them as individuals.

  15. Great podcast Paula! As a sometimes bossy person I love the part on bossy and heartfelt. Liz sounds like a great leader.

  16. love meeting inspiring, successful, creative women! Liz Ross has a wonderful perspective on her industry and seems to be an incredible leader!

  17. But yes, Periscope the Ad agency is not Periscope the live broadcasting app πŸ™‚ As mentioned, finding the balance is hard and people do make sacrifices to get work done.

  18. Thank you – I love that Liz invites both transparency and honestly into the team environment. It’s definitely something that can come from the top down, and have huge impact.

  19. What a wealth of information. It seems like she was an awesome guest on the show. She seems like a great leader as well, valueing everyones specialties etc.

  20. Pingback: Embracing Joy and Living Your Bucket List after Brain Surgery

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