artist / joyful biz starter / marketing / musician / podcast

Episode 27: Logan Nickleson on Creating Music for Makers

This week, I get to chat with Logan Nickleson on creating Music for Makers. Logan is a content marketer and strategist at an ad agency during the day, and he started Music for Makers about six months ago. Noting that there were very limited choices available for royalty free music and that it was lucky he found the royalty free music library he uses for his content creation, he wanted to create more options for businesses. Having a background in music himself, Logan set out to fill a gap in the industry. The result is an amazing, free, site full of original music that you can use for any project. All you do is sign up, and each week, Logan sends out a track via email.

Logan Nickleson on Creating Music for Makers
Joyful Biz Starters Series
I really enjoyed speaking with Logan, and I love getting his music. I even used “Riot,” this week’s track, in my closing comments. He and I had so much in common, having both launched our new ventures (his Music for Makers and my Jump Start Your Joy podcast) about six months ago. Logan has great thoughts on why you shouldn’t be afraid to fail in trying something new, as he sees everything as a big experiment.

Logan just released his pro subscription version of Music for Makers, as well. For just $100 a year, you can have access to all of the music he’s released, and you get a handful of exclusive tracks that he’s making available only to the pro subscribers. Plus! if you use the code “Jumpstart” at check out, you’ll get $15 off your purchase. (Thank you, Logan!)


In this episode we talk about:
– his current role as a content marketer / content strategist and what that means
– what he loved doing as a child
– how as kids we value creativity, but in school, there’s something that happens in the institutional learning process that seems to take the creativity away.
– his inspiration for starting “Music for Makers”
– how royalty free music (like that available on as well as his own site) is filling a need within the social media ecosystem that traditional music licensing is missing
– how his launch strategy for Music for Makers was unconventional (targeting “everyone”), why it worked, and what he learned
– how music for video games is interactive and fascinating, from a maker’s standpoint (and we nerd out over World of Warcraft)
– what kind of music video game developers are looking for and why it’s different
– how he juggles a full time job, and a large side project like Music for Makers
– his idea of Creative Minimalism, and how limitations encourages his creativity, instead of stifling it
– how to use and leverage deadlines to get work out the door
– how online makers can take advantage of video, with it being easier than ever before to shoot and post video
– the role of “Content Shock” as a possible reason for people watching more video – along with a chat about other fun terms like Digital Hoarders and FOMO
– that trying out the simplest part of your dream is good for you because it either makes you hungry for more, or confirms that it wasn’t exactly what you wanted to doLogan Nickleson on Creating Music for Makers

Logan’s Music for Makers website (use the code “jumpstart” to get $15 off your pro subscription)
Jon Stewart’s interview on Fresh Air / NPR where says “Creativity Comes from limits, not freedom.”
Unsplash – royalty free stock photography
Death to Stock Photo – royalty free stock photography

How has music impacted your life?