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Tiny Biz Tuesday: Start Tracking Your Traffic

This is the exciting kick off for a new feature on Welcoming Spirit called “Tiny Biz Tuesdays!”

I recently started a Facebook group called “Tiny Biz Hustle,” (and you should totally join us!) and each week we are focusing on just one thing that tiny businesses can do to make the most of their marketing efforts. Why would I do this?

Over the next year I’m studying to become a life coach. And over that course of a year I want to start to take all of the great knowledge I have in my head around marketing big brands over the last 15 years and apply them to a tiny business.

The thing about tiny businesses is that they want to grow. The tree service company that’s recently started offering their services will go to someone like Home Service Direct in order to boost their online presence and leads. That new startups down the road will market to the local community in the hopes they can open new stores elsewhere. That Etsy store wants its own website and client base in the future. And there are lots of ways to go about growing your business digitally. It can be by consistently posting interactive video and shoppable content on blogs, social media pages and adopting other ways of increasing organic traffic. Anyway, I thought sharing the ways I plan to grow mine will also be useful to some people.

I see no better way to do this than to jump right in and start, and so that’s just what I’m doing.

This Week’s “Just one thing:”
For this week, and as prep for some larger work (goal setting and other ground work), I want you to download this great spreadsheet and start tracking your traffic.

Why you should do this:
You need to know where you’ve started. If you and I are going to be focusing on growth and numbers and optimizing content and social media marketing, we need a baseline. The only way to do this is to log it, today. And then make a habit of logging those numbers every month as we work through the next year.

Just for kicks, as of December 29, 2014 here are the stats for Welcoming Spirit:

A few thoughts on this. December is always my biggest month, visitor-wise, because Welcoming Spirit has ranked pretty high for search results under “Ugly Homemade Christmas Sweater,” due to a post I put up in 2008. It’s a testament to what viral traffic can do for a blog. Even years after a specific post has been popular, it can still continue to attract traffic.

I’ve been working on growing an email list using tools similar to RocketReach, and just started hitting twitter a little harder. The rest are a work in progress.

What do your starting numbers look like?
Congratulations on taking a first step in taking control of your brand and it’s reach!

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