coaching / joyful biz starter / leader / podcast

Episode 30: Jordana Jaffe on Creating a Magical Business Using Facebook Groups

Today, Jordana Jaffe, a Facebook group strategist, joins me on the podcast and we chat about the magic of using Facebook groups to create a super comfy, magical business. While Jordana mostly works with women entrepreneurs who are introverts or homebodies on how to create their own super engaged Facebook group and successfully participate in other Facebook groups so that they can grow their online community and get clients while staying at home in their cozy pjs, she has a ton of great info and insights for non-introverts (like myself), too. I loved getting to talk to her about her journey, one that after multiple launches in 2013, led to her feeling disconnected from herself, and wanting to find a way that felt more authentically her in her own business. The result is a business that feels energized, and cozy.

Jordana Jaffe on Creating a Magical Business Using Facebook Groups

Joyful Biz Starters Series

In this episode, Jordana and I talk about:
(3:00) Her early sparks of joy: playing and being silly 0 coloring, dressing up and playing pretend, coloring
(4:05) What she does now: Strategy for introverts and home-bodies around creating Facebook groups to grow and support a business
(4:50) Jordana’s biggest lessons from her past work experiences. Keep going, even if it means slowing down.
(5:45) Experiences in the past that confirmed and directed where Jordana wanted to go. Including a quote by MLK, Jr. You don’t need to see the whole staircase, you just need to take the next step.
(6:40) How Jordana’s brand developed into one of joy and openness, by fixing what isn’t working and going with what does.
(8:25) How an intensive back to back launch cycle in 201 3 left Jordana “WILDLY exhausted, extremely disconnected from myself, and have no idea what fun feels like anymore.”
(10:50) Jordana’s shift to doing business on her own terms after the whirlwind of 2013.
(12:10) Focusing on pleasure, joy, and fun, while growing a business to make the journey as sustainable as the destination.
(13:00) the myth of “making 6 figures” and why revenue and profit are not the same thing – Jordana’s experience with “making” $15,000 and spending $13,500 to do so.
(16:10) How to re-ignite the excitement as an entrepreneur if you’ve been sucked into the obsession of the hustle, or too focused on the bottom line.
(17:40) The “head to hand” connection – why writing things down makes them more powerful and more actionable.
(18:10) What she loves about her business, now. (it ties back to making the journey feel great, instead of focusing on the destination).
(18:40) The top things that holds people back from getting involved and starting a Facebook group. (fear and uncertainty of how to do it)
(19:30) Her advice on what to do if fear is holding you back from starting a Facebook group.
(20:20) What it feels like to be in one’s zone of genius (and why our comfort zone is OK) – how we can learn to trust intuition when fears come up.
(21:20) Stepping outside of your comfort zone can still feel cozy.
(22:44) How some people attach success to a platform (Instagram, Periscope, any social media), instead of looking to see what platform may be right for them.
(24:00) How to find the right platform for YOU.
(25:30) The benefits of a Facebook group vs a Facebook page for a small business (think billboard vs intimate dinner party)
(27:35) How often you would want to be involved with your Facebook group to see good results. (early and often in the beginning)
(29:15) Finding your truth in life, and how/why to get in touch with your own inner-knowingness.
(30:45) The most rewarding parts of Jordana’s work (getting to support people in ways that are rewarding to them)
(31:00) What might surprise you about Jordana’s work
(32:00) Her thoughts on how to bring your Dream Into Action
(32:45) Her ideas on how to jump start your joy


Jordana Jaffe on Creating a Magical Business Using Facebook Groups

Jordana’s website (
Gena + Jordana and Your Magical Business (on Facebook)

How have you followed your heart in business?