coaching joyful biz starter leader podcast

Episode 30: Jordana Jaffe on Creating a Magical Business Using Facebook Groups

Today, Jordana Jaffe, a Facebook group strategist, joins me on the podcast and we chat about the magic of using Facebook groups to create a super comfy, magical business. While Jordana mostly works with women entrepreneurs who are introverts or homebodies on how to create their own super engaged Facebook group and successfully participate in other Facebook groups so that they can grow their online community and get clients while staying at home in their cozy pjs, she has a ton of great info and insights for non-introverts (like myself), too. I loved getting to talk to her about her journey, one that after multiple launches in 2013, led to her feeling disconnected from herself, and wanting to find a way that felt more authentically her in her own business. The result is a business that feels energized, and cozy.

Jordana Jaffe on Creating a Magical Business Using Facebook Groups

Joyful Biz Starters Series

In this episode, Jordana and I talk about:
(3:00) Her early sparks of joy: playing and being silly 0 coloring, dressing up and playing pretend, coloring
(4:05) What she does now: Strategy for introverts and home-bodies around creating Facebook groups to grow and support a business
(4:50) Jordana’s biggest lessons from her past work experiences. Keep going, even if it means slowing down.
(5:45) Experiences in the past that confirmed and directed where Jordana wanted to go. Including a quote by MLK, Jr. You don’t need to see the whole staircase, you just need to take the next step.
(6:40) How Jordana’s brand developed into one of joy and openness, by fixing what isn’t working and going with what does.
(8:25) How an intensive back to back launch cycle in 201 3 left Jordana “WILDLY exhausted, extremely disconnected from myself, and have no idea what fun feels like anymore.”
(10:50) Jordana’s shift to doing business on her own terms after the whirlwind of 2013.
(12:10) Focusing on pleasure, joy, and fun, while growing a business to make the journey as sustainable as the destination.
(13:00) the myth of “making 6 figures” and why revenue and profit are not the same thing – Jordana’s experience with “making” $15,000 and spending $13,500 to do so.
(16:10) How to re-ignite the excitement as an entrepreneur if you’ve been sucked into the obsession of the hustle, or too focused on the bottom line.
(17:40) The “head to hand” connection – why writing things down makes them more powerful and more actionable.
(18:10) What she loves about her business, now. (it ties back to making the journey feel great, instead of focusing on the destination).
(18:40) The top things that holds people back from getting involved and starting a Facebook group. (fear and uncertainty of how to do it)
(19:30) Her advice on what to do if fear is holding you back from starting a Facebook group.
(20:20) What it feels like to be in one’s zone of genius (and why our comfort zone is OK) – how we can learn to trust intuition when fears come up.
(21:20) Stepping outside of your comfort zone can still feel cozy.
(22:44) How some people attach success to a platform (Instagram, Periscope, any social media), instead of looking to see what platform may be right for them.
(24:00) How to find the right platform for YOU.
(25:30) The benefits of a Facebook group vs a Facebook page for a small business (think billboard vs intimate dinner party)
(27:35) How often you would want to be involved with your Facebook group to see good results. (early and often in the beginning)
(29:15) Finding your truth in life, and how/why to get in touch with your own inner-knowingness.
(30:45) The most rewarding parts of Jordana’s work (getting to support people in ways that are rewarding to them)
(31:00) What might surprise you about Jordana’s work
(32:00) Her thoughts on how to bring your Dream Into Action
(32:45) Her ideas on how to jump start your joy


Jordana Jaffe on Creating a Magical Business Using Facebook Groups

Jordana’s website (
Gena + Jordana and Your Magical Business (on Facebook)

How have you followed your heart in business?

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  • Mariah
    March 30, 2016 at 1:26 pm

    This is great! I have heard that you can work wonders if you know how to use a Facebook Group to your advantage, they can be very time consuming to moderate if not done the right way!

  • Heather lawrence
    March 30, 2016 at 2:37 pm

    I would love to follow my heart in business… I just can’t decide what my heart wants to do!
    A part of me would love to open up a bed and breakfast another part of me would love to work in a greenhouse. I just can’t figure out which one!

  • Kait
    March 30, 2016 at 2:57 pm

    Oh, I just love a good podcast! What I really love is that you took the time to break it down section by section for those of us who might not have time to listen to the whole thing, but want to catch specific parts. What a great idea 🙂

  • Carolyn
    March 30, 2016 at 3:59 pm

    I am a podcast fanatic. I love hearing how other introverts find business success. It is so hard to put ourselves out there. Thanks.

  • Dani CC
    March 30, 2016 at 9:49 pm

    Very, very innovative stuff. It’s so amazing how we can create businesses using the internet today. Of course it’s all of our main focus but using facebook to grow is truly amazing. We live during an awesome time.

  • Ana De- Jesus
    March 31, 2016 at 12:46 pm

    Isn’t it incredible what we can do on the internet these days? I want to make my brand fun but still earn money at the same time!

  • Heather
    March 31, 2016 at 4:47 pm

    I love when she talks about revenue vs. profit. I also love that she is working hard for introverts! I am an introvert, and love anything geared towards that personality type 🙂

  • Dawn
    March 31, 2016 at 8:18 pm

    I like how you offered a detailed description of what was talked about, and what times to skip to to hear them! I love listening to these, they are so helpful.

  • jill conyers
    April 1, 2016 at 12:57 am

    So far I’ve followed my heart to start a business. It has been one of my best decisions ever.

  • Megan McCoig
    April 1, 2016 at 9:45 am

    I’ve been wanting to create my own Facebook group, along with my business page, and this had totally inspired me todo so! Thanks for sharing 🙂

  • Toni
    April 1, 2016 at 11:20 am

    It seems that Facebook groups serve the purpose that the Pages used to serve in the early days, hut better. I definitely get a lot of traction with the group associated with my blog. She is spot on!

  • Siniciliya
    April 1, 2016 at 10:05 pm

    Women like Jordana inspire me so much! I wish I was so good in Facebook stretegies.
    Thank you for the podcast

  • nicole torres
    April 2, 2016 at 9:37 pm

    This information is so helpful. I am still nervous about creating a podcast of even use snap chat. I plan to one day soon though.

  • HilLesha
    April 2, 2016 at 10:20 pm

    Thanks for featuring this! I’ll have to give this podcast a listen when I get a chance (hopefully soon). 🙂

  • CourtneyLynne
    April 4, 2016 at 1:37 pm

    Ooooo I just love podcast!!!!! I will have to add this to my listen list!